This blog describes my journey exploring storytelling - words, images and the sensations they generate. The lot, basically.

Tuesday, December 28, 2004


Man, it felt great seeing two stories about games in BusinessWeek.

One was about Bungie and their transition from a basement developer to an anarchistic cell inside Microsoft's headquarters.

The other was an interview with Alex Seropian, ex-Bungie founder, and his new venture Wideload Games, where they are trying on the much debated production model from Hollywood for size for games development. As far as I am concerned, the whole games industry is carefully looking on with bated breath.

Why is this important?

Back in 1998, I saw an article in the financial section of major Danish business newspaper with a strong buy recommendation for the games industry as a whole. They claimed that this was the future form of entertainment (surprise!), and the growth market for massive profits within the next 5 years. We haven't quite realized that potential yet, even though we like to believe in that "bigger than Hollywood" urban legend. A good hard look at the games industry, and we are nowhere near a true mass market hit yet.

So seeing our industry mentioned again in a medium like BusinessWeek was a nice pat on the back; We are on the right track, and others than us, believe we will get there soon...

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